Battle of the Sexes

by: Dr. Naidu
posted: April 06, 2016  0 Comments
Battle of the Sexes

Historically, plastic surgery has been a specialty that focuses on women, as - being the ‘fairer sex’ - beauty is a compliment to them.  However, more recently men have become increasingly concerned about their appearance, and the sub-specialty of cosmetic surgery devoted to men’s concerns has certainly taken off. 

The ASAPS (American Society for Aesthetic Plastic Surgery) couldn’t agree more.  In their most recent survey of the 10 million plastic surgery procedures performed in 2014, there is a 43% increase in the number of men who have undergone an aesthetic procedure!  This translates into a 273% increase since ASAPS began collecting this data in 1997!

So what’s popular, currently?  Regarding surgical procedures for both sexes, liposuction (342,494 procedures) and breast augmentation (286,694 procedures) represent over 50% of cosmetic procedures performed in 2014. Among office procedures, botulinum toxin injections (3,588,218 procedures) and hyaluronic acid filler volume enhancement (1,696,621 procedures) were the  most popular treatments in 2014. 

Proportionally, men are quickly catching up to women with regard to both surgical and nonsurgical plastic surgery over the past five years, including a 34% increase in the number of eyelid procedures, a 33% increase in male breast reduction, and a 44% increase in the number of facelifts performed.  Botulinum toxin injections are up 84%, and hyaluronic acid filler treatment increased an astounding 94% since 2010!  

How would I explain this trend, as a plastic surgeon?  Staying competitive in the work force?  Attracting dates?  As with most things, it’s probably multifactorial; however, being more conscious of our appearance and how we present ourselves to others isn’t a bad thing.  A good proportion of my clients are men, and living in sunny Tampa Florida definitely means we spend a lot of time outdoors in very little clothing.  This translates into a more active, (hopefully healthier), sun-tanned lifestyle that promotes and, in many cases, rewards image awareness with positive feedback and social attention. 

If you can do something to improve how you feel about yourself, what’s stopping you? 


About the Author:

Dr. Naidu
Name: Dr. Naidu
Location: Downtown Tampa FL
Position: Plastic Surgeon

Raised in Augusta, Georgia, Dr. Naidu graduated Summa Cum Laude from Vanderbilt University with a double major in English and Molecular Biology, with Honors in the College of Arts and Sciences. Dr. Naidu continued his training at Emory University School of Medicine, where he began his surgical career.

After completing his residency in General Surgery at the University of Louisville and his Hand and Microsurgery fellowship at the Christine M. Kleinert Institute, Dr. Naidu relocated to Tampa, Florida for his Plastic Surgery Residency at the University of South Florida. Dr. Naidu started his professional career at the Bay Pines VA Healthcare System, where he is on staff as a Plastic Surgeon. Dr. Naidu is board certified by the American Board of Plastic Surgery as well as the American Board of Surgery.


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