Historically, plastic surgery has been a specialty that focuses on women, as - being the ‘fairer sex’ - beauty is a compliment to them. However, more recently men have become increasingly concerned about their appearance, and the sub-specialty of cosmetic surgery devoted to men’s concerns has certainly taken off.
The ASAPS (American Society for Aesthetic Plastic Surgery) couldn’t agree more. In their most recent survey of the 10 million plastic surgery procedures performed in 2014, there is a 43% increase in the number of men who have undergone an aesthetic procedure! This translates into a 273% increase since ASAPS began collecting this data in 1997!
So what’s popular, currently? Regarding surgical procedures for both sexes, liposuction (342,494 procedures) and breast augmentation (286,694 procedures) represent over 50% of cosmetic procedures performed in 2014. Among office procedures, botulinum toxin injections (3,588,218 procedures) and hyaluronic acid filler volume enhancement (1,696,621 procedures) were the most popular treatments in 2014.
Proportionally, men are quickly catching up to women with regard to both surgical and nonsurgical plastic surgery over the past five years, including a 34% increase in the number of eyelid procedures, a 33% increase in male breast reduction, and a 44% increase in the number of facelifts performed. Botulinum toxin injections are up 84%, and hyaluronic acid filler treatment increased an astounding 94% since 2010!
How would I explain this trend, as a plastic surgeon? Staying competitive in the work force? Attracting dates? As with most things, it’s probably multifactorial; however, being more conscious of our appearance and how we present ourselves to others isn’t a bad thing. A good proportion of my clients are men, and living in sunny Tampa Florida definitely means we spend a lot of time outdoors in very little clothing. This translates into a more active, (hopefully healthier), sun-tanned lifestyle that promotes and, in many cases, rewards image awareness with positive feedback and social attention.
If you can do something to improve how you feel about yourself, what’s stopping you?